Serious wine. Minus the ego.

Bringing destination wine culture to your dining rooms. We strip away the elitism and keep the wonder, turning every glass into an invitation to travel, discover, learn and, most importantly, enjoy.

For Restaurants & Cafes

For Venues

You cook, I pour.
Turn quiet nights into high-margin destination services. Zero upfront capital.

For Hosts

Private Events

Dinner parties, birthdays, hens and weekends away: a private tasting, tailored to your crowd.

For Property Managers

Partners

Accomodation hosts, event managers. Give your guests an exclusive sommelier tasting as part of their stay or event.

Everywhere in Victoria

Turn slow nights into your most profitable evening.

Across Victoria, incredible chefs and welcoming bistros often operate without a dedicated sommelier.

I bring European winemaking terroir and infectious, down-to-earth hospitality to your floor. You cook, I pour.

Floor Takeovers

I step directly onto your floor on a typically quiet night. I curate and pour an exceptional lineup of wines. Your kitchen shines with food pairings, while beverage revenue skyrockets.

High-margin revenue-share model with zero inventory risk
Warm, unpretentious table-side storytelling & pairing
Attracts regional food lovers

Masterclasses & Tastings

Engage passionate locals with fun and insightful ticketed sessions. Themes like “Demystifying Barolos” or “Volcanic Terroirs”. We pre-sell tickets together to lock in venue profits before the doors open.

Guaranteed advance ticket revenue
Zero-snobbery education
Seamless pairing collaboration with your chef

Cellar Strategy

Wine lists are not simply collections of bottles. They are puzzles where each piece leads to the next and tells its unique story, leaving your client excited to come back for the next chapter.

Audit and monetize non-moving stock
Healthy margin restructuring
Staff empowerment: selling with warmth, not wine jargon

Ready to schedule your venue's first takeover?

Partnering with select dining rooms, cafes, bistros, and cellar doors. Everywhere in Victoria.

Private Tastings

Your table, your crowd, your private sommelier.

Whether it’s a milestone dinner party, a hens weekend on the coast, or a long lunch with friends, a great wine tasting shouldn’t feel like a classroom lecture.

You are either a wine enthusiast or you are about to become one. Tailored to your taste and budget.

Celebrations

Hosting a birthday, anniversary, or intimate dinner at home? I curate the wine flight around your menu, pour table-side, and bring the stories behind every bottle directly to your dining room.

Bespoke wine pairings tailored to your menu
Flexible budgets

Weekends Away & Hens

Turn an afternoon or evening at your holiday house into an interactive, fun, and completely unpretentious guided tasting.

Interactive tasting games & sensory discovery
I come directly to your accommodation or venue

Deep-Dive

For curious palates ready to explore deeper. Comparative tastings — Barolo vs. Burgundy, Old World vs. New World, or rare back-vintage verticals — poured and unpacked in private.

Access to rare allocations and library vintages
Side-by-side terroir and vintage comparisons

Planning a dinner party, hens, or weekend away?

Tell me about your group, your occasion, and what you love to drink — I’ll design the flight.

Partnerships

Elevate every guest stay with an exclusive cellar experience.

Guests booking premium accommodation or bespoke retreats aren’t just looking for a place to sleep — they’re looking for unforgettable local experiences.

I partner with luxury hosts and event planners to deliver private in-house wine tastings. Zero admin for you, unforgettable hospitality for your guests.

Manage properties or curate events in Victoria?

Let’s create a custom wine offering for your guests and clients.

About me

Old World Roots, Poured in Victoria

Marco - Wine Strategist & Sommelier
Marco Ripa
Wine Strategist & Sommelier

My Terroir

I wish I could tell you that I come from a dynasty of Italian winemakers. The truth? I enrolled in Winemaking as a 20-year-old politics student in Milan simply because I thought it was the best way to impress girls.

It didn’t turn out poorly at all — professionally speaking. Over the next decade, I worked harvests and cellars across Barolo, Champagne, Napa Valley, Marlborough, Tuscany, McLaren Vale... before realising I prefer to drink the wine than make it.

Wine is the only drink capable of bottling a landscape, and I believe everyone should enjoy it. Whether you’re already a wine enthusiast hunting your next rare allocation, or you genuinely wonder if Cabernet Sauvignon is a blend of Cab and Sav, I’m here to guide your journey—minus the ego.

0
Ego & Wine Snobbery
12+
Global Vintages
∞
Wines Tasted

Let's Talk

Only Marco on the other side. No bots, no assistants, no middlemen.